Apple has recently adjusted its AppleCare+ pricing structure for iPhones, implementing a $0.50 increase in monthly subscription fees across all models in the United States. For instance, the standard AppleCare+ plan for the iPhone 16 now costs $10.49 per month, up from the previous $9.99. This change affects both the standard and the Theft and Loss monthly plans for the current iPhone lineup.
It’s important to note that this price adjustment applies solely to monthly subscription plans. The two-year upfront payment option for AppleCare+ remains unchanged in terms of pricing. However, Apple is discontinuing the option for U.S. customers to pay for two years of AppleCare+ upfront in physical stores or through the AppleCare menu. Customers are now required to opt for a monthly or annual subscription, with Theft and Loss coverage included by default, leading to higher overall prices. Despite this, the fixed two-year plans and options without Theft and Loss are still available through Apple’s online store.
This shift aligns with Apple’s broader strategy to emphasize its services and subscriptions business, which has seen record-high revenue in recent quarters. By encouraging customers to adopt subscription-based models, Apple ensures a steady stream of recurring revenue and fosters ongoing customer engagement.
It’s also worth mentioning that AppleCare+ remains one of the less utilized services among iPhone owners. A report by Consumer Intelligence Research Partners indicates that only about 17% of iPhone users subscribe to AppleCare+. Factors contributing to this low adoption rate may include the additional cost and the perception that modern iPhones are durable enough without extra coverage.
In summary, while the recent price increase for AppleCare+ may seem modest, it reflects Apple’s ongoing efforts to bolster its services sector and adapt to changing consumer preferences. Customers should carefully consider their options and needs when deciding on the best AppleCare+ plan for their devices.
Comments